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When the Nerds Go Marching In – The Atlantic

How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama’s reelection ALEXIS C. MADRIGAL NOV 16, 2012 The Obama campaign’s technologists were tense and tired. It was game day and everything was going wrong. Josh Thayer, the lead engineer of Narwhal, had just been informed that they’d…

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Big Data Meets Presidential Politics

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How Obama Used Big Data to Rally Voters | MIT Technolog

Two years after Barack Obama’s election as president, Democr...

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