A different sort of Bush: policy wonk Jeb faces campaign image test

Former Governor of Florida Jeb Bush waits for his introduction at the Iowa Agriculture Summit in Des MoinesBy Steve Holland WASHINGTON (Reuters) – In Republican Jeb Bush, Americans are seeing a different sort of Bush on their TV screens: a policy wonk who wears horn-rimmed glasses and has neither his brother’s famous Texas swagger nor his father’s patrician air. The more introverted nature of Jeb, who admits he would rather stay home with a book than go out dancing, could be one challenge for his expected presidential campaign as he begins the kind of face-to-face interaction needed in the early voting states of Iowa and New Hampshire. The former Florida governor will need to convince voters to elect another Bush in 2016 over other Republican stars, many of whom so far appear more at ease in the public glare, such as New Jersey Gov. Chris Christie and Florida Senator Marco Rubio. Bush, who has not run for office for 12 years and who admits he lost the 1994 Florida governor race because people did not connect with him, has not always looked comfortable on stage in the early stages of the Republican nominee race.

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