America Went on a Blind Date With the RNC

Why did Obama’s It Score go up during the RNC? At PoliticIt we are interested in providing the data and letting people decide the causality, but due to the high volume of requests of the above stated question, we will provide a list of potential reasons why Obama received a slightly higher boost from the RNC.

More exposure isn’t always good:

Romney received more mainstream media coverage relative to Obama. People are still learning who Romney is. Many people may prefer Obama over Romney after getting to know Mitt Romney, and as a result, the additional exposure hurt him slightly relative to Obama. It is like going on a blind date — you don’t know if you like the person until you are actually on the date. A date changes your view on someone either making them more favorable or less favorable, but you don’t know until after the date. America went on a date with the RNC last week and maybe they prefer their previous date better.

Romney wasn’t the only factor at the RNC:

Multiple Republicans spoke at the RNC and were introduced to the national spotlight. Anyone of these individuals receiving more exposure could have hurt the Republican cause. Let’s take Paul Ryan for example. Lots of elderly individuals and Democratic candidates we have met on the road have expressed worry regarding Paul Ryan and his stance regarding Medicare and Social Security. Individuals qualifying for these government programs feel that Ryan is a threat. Additionally, many Libertarians and Independents we have met don’t like how Ryan supported TARP and the auto bailouts. They feel he isn’t really fiscally conservative in his voting record. More exposure to Ryan could have turned some people off.

Obama was still campaigning during the RNC:

Obama made some impressive moves during the RNC in the social media arena.

Clint Eastwood:

The Clint Eastwood empty seat went viral and Democrats capitalized on it.

These are just a few, but certainly not all, examples of causality.
These views don’t represent my personal opinion but are merely an effort to explain some of the potential reasons Obama received a boost as a result of the RNC.

McCade Child works for PoliticIt Mobile

PoliticIt provides campaign software for politicians and special interest groups. The software provides voter/donor micro-targeting in social networks, social media management, daily It Scores, competitor tracking, and digital influence tools. To sign up for your free trial please visit us at

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  1. So okay, good! Good write up. Here’s my question: what does the *data* show? Now, I know this is all proprietary and, you know, okay–I get it. But here’s the questions:

    1. Are there domains (Twitter, Wikipedia, Facebook, etc.) where you see more predominant positive movement or negative movement for Obama. That is: Did “Obama ‘win’ the Twitter war’ in your opinion? Did Romney clean up on Facebook but lose on Wikipedia? Etc. Do you have that level of granularity?

    2. Does your method show real-time movement? Do we see things like a “flash-crash” during the Eastwood speech or Ryan discussion? Do you observe time-stamped movement of the IT score during Ann Romney’s address? Stuff like that?

    3. Can you, from your numbers, point to one thing the Republicans should’ve done more of to produce better numbers for their convention (i.e. if the big spike across multiple IT-score factors was during Ann Romney’s speech, then we could “conclude” they should’ve had her speak the whole time …).

  2. Hi politicalomnivore,

    Thanks for the comments.

    1. We have that level of granularity, but I can’t disclose it. Sorry :/

    2. We do see real-time movement.

    3. We can point to things that could have improved their score.