Barack Obama vs. Mitt Romney on Social Media

Barack Obama and Mitt Romney are putting it all on the line now through next Tuesday. The race is looking as close as ever with Barack Obama and Mitt Romney both sharing a current It Score of 50. The ads are picking up, and the social media chatter and dialogue has picked up as well. Here’s a look at  some highlights from each candidate’s recent performance on social media. 

Mitt Romney
  • Twitter
    • Mitt Romney owns the 647 most followed Twitter handle in the world
    • Mitt Romney averages 10,632 new followers each day — that’s more than seven new followers every minute.
    • Mitt’s biggest day of growth on Twitter within the last three months occurred on Wednesday, October 17, when he saw more than 51,000 new followers subscribe to his feed. This was the day immediately following the 2nd debate (Hoftstra debate). 
  • Facebook
    • Mitt saw the most growth on Facebook within the last 3 months on November 5. On that day, he saw more than 189K new followers. 
    • Mitt Romney’s 11.2 million fans makes him the 2nd most followed politician in the world only behind Barack Obama.
  • YouTube
    • Mitt’s biggest day on YouTube within the last month happened on October 25 when he saw more than 1.3 million views in one day from his channel’s videos   (This is the date Barack Obama appeared on Jay Leno’s show.)
    • Mitt averages around 500,000 video views per day from videos on his channel.
Barack Obama
  • Twitter
    • At 21.4 million followers, Barack Obama owns the #6 most followed Twitter handle in the world (Lady Gaga is #1 at 30.7 million, Justin Bieber is #2 at 29.5 million, Katy Perry, Rihanna, and Britney Spears fill in places #3 through 5. 
    • Barack Obama averages 34,454 new followers each day — that’s more than 23 new followers every minute around the clock.
    • Barack Obama’s biggest day of growth on Twitter within the last three months occurred on Wednesday, October 4, when he saw more than 90,346 new followers subscribe to his feed. This was the day immediately following the 1std debate which PoliticIt coincidently predicted he lost in. This growth may have been caused by the amount of chatter about his debate performance. 
  • Facebook
    • Mitt saw the most growth on Facebook within the last 3 months on November 5. On that day, he saw more than 189K new followers. 
    • Barack Obama is the most followed politician on Facebook in the world and 47th most followed page overall at 31.5 million followers.
  • YouTube
    • Barack’s biggest day on YouTube within the last month happened on October 25 when he saw more than 2.6 million (double that of Romney) views in one day from his channel’s videos (This is the date Barack Obama appeared on Jay Leno’s show.)
    • Barack averages around 1.2 million video views per day from videos on his channel.

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