Bild score own-goal with fans over refugee campaign

Newspaper Bild scored an own goal with Germany’s football fans after criticising Hamburg-based St Pauli for starting a partial boycott of a Bundesliga-wide campaign supporting the nation’s refugees. The newspaper, backed by the German Football League (DFL) and Bundesliga sponsors Hermes, launched a campaign to get all 36 clubs in Germany’s top two tiers to wear a badge with ‘We’re helping – #refugeeswelcome’ on the sleeves of their playing shirts for this weekend only. At face-value, the campaign appears to be an honourable initiative to encourage fans to do their part to help aid new arrivals in the country.

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