Ben Carson

Carson's personal brand benefits from presidential campaign

Republican presidential candidate Dr. Ben Carson poses for a photograph following an interview with The Associated Press in his home in Upperco, Md., Wednesday, Dec. 23, 2015. (AP Photo/Andrew Harnik)WASHINGTON (AP) — Long before Ben Carson became one of the leading Republican presidential candidates, he built his own brand by traveling around the country raising money for a charity that bears his name, awarding college scholarships, promoting his books and earning hefty payments to speak to large groups.

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