Herman Cain CBS Debate Performance

Debate Analysis

What if there was a way to measure a debate’s success based upon data collected from social networks and the internet instead of relying upon the opinion of political commentators or journalists…well now there is.

The PoliticIt team diligently spent the evening collecting data regarding each candidate in an attempt to find out who the internet voted to be the winner of last night’s debate.  This blog is focused completely on Herman Cain.  If you want to see who won the debate click here.  If you want to see another candidate just click on their name: Mitt Romney,Michele BachmannNewt GingrichJon HuntsmanRon PaulRick Perry, Rick Santorum.


The PoliticIt team focused on two areas of measurement: Twitter, and Intrade.


The following graphs show whether Twitter activity about Herman Cain during the debate was positive or negative for the following Hashtags and @tags: hermancain#Cain@Cain,@HermanCain.

Notice how all of his tags were positive.  This means that the majority of people on Twitter were saying good things about Cain.  If we average out the values then Herman Cain receives a Twitter score of 4.3.  This puts Cain in 2nd place for the Twitter Score.


Intrade is a place where people can buy shares in the probability of a candidate winning an election.  If the price of a share goes up then the candidate is doing good, whereas, if the price of a share plummets then a candidate is doing bad.

This is Cain’s Intrade data during the debate:

At the beginning of the debate Herman Cain was trading at 4 dollars per share.  At the end of the debate he was trading at 3.4 dollars per share.  Overall the debate decreased his price by 60 cents or a 17.6% price decrease.  This indicates that traders on Intrade believe that the debate hurt the probability of Herman Cain winning the GOP nomination. 

Top Positive Tweeters
emilyhauser 5
midlifechick 4
RBJazzy 4
cdixon25 4
Al_Gorelioni 3
Top Retweeters
AmericanSpringg 25
Ron_Gibbs 23
NarradoresDani 17
Citcokid 17
narradores1 17

To see how Herman Cain did compared to other CBS Republican Party Debate presidential candidates click here PoliticIt.


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