How Trump bypassed hostile media to deliver his message

Donald Trump's ability to circumvent the main news channels to reach and energize his audience through social media was a key factor in his victory, analysts sayWith the mainstream media almost uniformly hostile toward him, Donald Trump rallied supporters during the presidential campaign by delivering his message on Twitter and a loose network of alternative news sites. “Trump had a way of taking to Twitter and could literally change the narrative because he had such a large following,” said Alan Rosenblatt, a digital consultant and strategist at Lake Research Partners and Turner4D who opposed Trump. As mainstream media stepped up their investigations, going so far as to call him a “liar,” Trump was able to sustain a counter-narrative on social media used by conservative, or “alt-right,” news sites friendly to the Republican candidate.

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