It Score Update: U.S. Presidential Race

It Score Leader – President Barack Obama

How are the presidential candidates performing in the race for the White House? 

We updated our It Scores on May 31 in an attempt to estimate the digital influence each candidate has.
Now, let’s look at the data, shall we?

It Score

The It Score has predicted the outcome of more than 90 races with 87% accuracy (CNBC, Yahoo! Finance, Wall Street Journal’s Market Watch). The It Score has been applied to the following states Utah, Wisconsin, West Virginia, North Carolina, Indiana, Nebraska, Idaho, Oregon, Kentucky, and Arkansas.

The It Score measures a politician’s digital influence.

On trend of notability is the decrease in President Obama’s It Score and the increase in Mitt Romney’s It Score. Here’s a look at this trend seen over the last five months.

It Scores for Barack Obama and Mitt Romney from February 1 to June 1, 2012

Where will the It Scores for these candidates go from here?

PoliticIt provides election software for politicians and special interest groups. The software provides voter/donor micro-targeting in social networks, social media management, daily It Scores, competitor tracking, and digital influence tools. To sign up for your free trial please visit us at

Sterling Morris is a co-founder at PoliticIt. He enjoys studying economics, politics, and reading in his spare time. Connect with him on Twitter and LinkedIn.

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