Love Surges After the RNC

Did Mia Love experience a boost from the Republican National Convention? The data indicates that she did. Before the convention Love had an It Score of 53. After the convention Love experienced a surge of 6 points. Currently Love has an It Score of 59 while her Democratic competitor Jim Matheson has an It Score of 41.

The It Score measures a politician’s digital influence.

What is the It Score? The It Score measures a politician’s digital influence. Digital influence tends to correlate with election results. So far the It Score has been used to predict election outcomes in more than 200 races with 87% accuracy (CNBC, Yahoo! Finance, Wall Street Journal’s Market Watch). The candidate with the highest It Score is likely winning in their race. How is the It Score calculated? The It Score is calculated by collecting and analyzing massive amounts of data from what people are doing and saying in the internet, social networks, and in the real world. To learn more about the It Score click here.

PoliticIt provides campaign software for politicians and special interest groups. The software provides voter/donor micro-targeting in social networks, social media management, daily It Scores, competitor tracking, and digital influence tools. To sign up for your free trial please visit us at

Josh Light is a co-founder of PoliticIt.  

Connect with Josh on Twitter and LinkedIn…or send him an

Share this article

Leave a Reply

Your email address will not be published. Required fields are marked *