Mini Object Lesson: Ketchup's Forgotten Wisdom

Mini Object Lesson: Ketchup's Forgotten WisdomAs a kid, I remember reading an issue of MAD magazine with a feature on “‘New -and-Improved’ products that really are new-and-improved.” Among them: an olive jar with a bottom shelf attached by a pillar to the lid, such that opening it brought the olives to the top for easy retrieval. They were right; it really was new and improved.

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