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New Zealand, Norway back plain packets for cigarettes

Plain packaging laws came into effect earlier this month in England and France, requiring cigarette boxes to be unbranded and carry health warningsNew Zealand and Norway became on Tuesday the latest countries to announce they will remove branding from cigarette packets, in a move hailed by the WHO as an effective way to cut smoking rates. The news came the same day as WHO unveiled a report saying the drab packets plastered with warnings and gruesome pictures helped shrink the number of smokers in Australia, the first nation to impose such measures. “Plans by New Zealand and Norway to introduce plain packaging to reduce demand for tobacco send a powerful signal that this initiative works,” Oleg Chestnov, the World Health Organization Assistant Director-General for noncommunicable diseases told AFP in an email.

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