Effective branding and messaging on Facebook is essential to a well run campaign and candidacy. In this podcast, Josh Light and Sterling Morris talk about the elements of political targeting based on message and how it can benefit campaigns. We also talk about techniques used for online fundraising.
PoliticIt provides It Scores on political races. An It Score measures a politician’s digital influence. It Scores have correctly predicted more than 700 election outcomes in 2012 with 91% accuracy indicating that digital influence seems to correlate with election results. PoliticIt will release Politicit Candidate — software that will enable politicians to access their daily It Score and monitor their digital influence. Contact Sterling at Sterling@PoliticIt.com to become a beta tester of PoliticIt Candidate.
Sterling Morris is a co-founder at PoliticIt. Connect with PoliticIt