On the Right Track? Tracking your Event Campaigns

On the Right Track? Tracking your Event Campaigns (via GovEvents Blog)

Of course all smart event organizers track key metrics like registrants, attendance, budget, and profit but many times those metrics are never tied back to the individual marketing campaigns. While it may be easy to smile and say the overall goals were…

PHOTO BY MKHMARKETING VIA FLICKR CREATIVE COMMONS

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