|SLC City and County Building|
The race for Salt Lake County Mayor is a very competitive one between Democrat Ben McAdams, and Republicans Mike Winder and Mark Crockett.
Ben McAdams appears to be at a strategic advantage as the Democratic nominee given that Salt Lake County has traditionally elected Democrats and moderate conservatives to fill this position. McAdams also has the highest It Score indicating that he is the frontrunner for this race.
On the Republican side, Mike Winder has a solid digital lead over contender Mark Crockett. Winder out performs Mark Crockett in nearly every digital category we looked at. Mike’s strong digital presence is backed by a recent endorsement he received from Utah favorite Jon Huntsman Jr.
It will be interesting to see how this race plays out.
The It Score has predicted the outcome of more than 90 races with 87% accuracy (CNBC, Yahoo! Finance, Wall Street Journal’s Market Watch). The It Score has been applied to the following states Utah, Wisconsin, West Virginia, North Carolina, Indiana, Nebraska, Idaho, Oregon, Kentucky, and Arkansas.