Salt Lake City Mayoral Race It Score Update

SLC City and County Building

The race for Salt Lake County Mayor is a very competitive one between Democrat Ben McAdams, and Republicans Mike Winder and Mark Crockett.
Ben McAdams appears to be at a strategic advantage as the Democratic nominee given that Salt Lake County has traditionally elected Democrats and moderate conservatives to fill this position. McAdams also has the highest It Score indicating that he is the frontrunner for this race.

On the Republican side, Mike Winder has a solid digital lead over contender Mark Crockett. Winder out performs Mark Crockett in nearly every digital category we looked at. Mike’s strong digital presence is backed by a recent endorsement he received from Utah favorite Jon Huntsman Jr.
It will be interesting to see how this race plays out. 

It Score

The It Score has predicted the outcome of more than 90 races with 87% accuracy (CNBC, Yahoo! Finance, Wall Street Journal’s Market Watch). The It Score has been applied to the following states Utah, Wisconsin, West Virginia, North Carolina, Indiana, Nebraska, Idaho, Oregon, Kentucky, and Arkansas.

The It Score measures a politician’s digital influence.

Mike Winder

Mark Crockett

Where will the It Scores for these candidates go from here?

PoliticIt provides election software for politicians and special interest groups. The software provides voter/donor micro-targeting in social networks, social media management, daily It Scores, competitor tracking, and digital influence tools. To sign up for your free trial please visit us at

Sterling Morris is a co-founder at PoliticIt. He enjoys studying economics, politics, and reading in his spare time. Connect with him on Twitter and LinkedIn.

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