A 2009 Nielsen poll that surveyed more than 25,000 internet consumers from 50 countries showed that word of mouth advertising was the most powerful way consumers gained trust in a message. 90 percent of respondents trusted “completely” or “somewhat” recommendations from people they know — online and offline. Compare that to the relatively low levels of trust consumers have for statements made through online banner ads (33%) and online video ads (37%).
PoliticIt provides It Scores on political races. An It Score measures a politician’s digital influence. It Scores have correctly predicted more than 700 election outcomes in 2012 with 91% accuracy indicating that digital influence seems to correlate with election results. PoliticIt will release Politicit Campaign in early 2013 — software that will enable politicians to access their daily It Score and monitor their digital influence. Contact Sterling at Sterling@PoliticIt.com if you would like to apply to become a beta tester of PoliticIt Campaign.