Spain joins forces with Bollywood to boost tourism

Indian actors Anil Kapoor (2nd L), Hrithik Roshan (3rd L) and Sonakshi Sinha (2nd R) pose with dancers before a press conference held to present the Bollywood Oscars in Madrid, in March 2016Spain is coaxing Indian moviemakers to use its colourful fiestas and historic monuments as settings for their films, in a move to grab a bigger share of India’s fast-growing overseas tourism market. As part of its bid to lure visitors from the world’s second most populous country, Madrid will host next weekend the annual International Indian Film Academy awards, dubbed the “Bollywood Oscars”. In global tourism, Spain ranks as the third most visited country, but it now wants to diversify its tourism base beyond the traditional northern European sunseekers that account for the bulk of its visitors.

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