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Thanks to big data, US parties know all about voters

NGP VAN estimates the number of people in its database at about 195 million, far more than the 146 million currently registered as votersIf you’re an American voter and have provided personal information to a company, chances are data groups have shared it with political parties to help them target potential supporters. One of the main players is NGP VAN, which manages the Democratic National Committee’s database. Its name recently surfaced in connection with a data breach blamed on a technical glitch that enabled the campaign of presidential hopeful Bernie Sanders to access voter data belonging to rival Hillary Clinton.

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