Trump or not, 'big data' could be huge in 2016 vote

Donald Trump, who sailed through the Republican primaries using unconventional campaign rallies and Twitter messages, has indicated he sees little use for popular data analytics tools to help target votersWashington (AFP) – “Big data” could play a huge role in the 2016 US election, even if Donald Trump doesn’t think so. Trump, who sailed through the Republican primaries using unconventional campaign rallies and Twitter messages, has indicated that he sees little use for popular data analytics tools to help target specific voters. “In the primaries, he was only looking for Republican voters, and in the general he needs all voters,” said Alan Rosenblatt, a digital political strategist.

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