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Twitter eclipses The Sun, finds new stars for UK election

Britain's 2015 general election is likely to go down at the Twitter electionThis time it is more likely to be Twitter wot wins it, helping to fragment the vote in an election campaign that has brought smaller parties to the fore. Online campaigning has given prominence to parties like the Greens and the anti-European Union UKIP that opinion polls indicate will far outweigh their future power in parliament following the May 7 poll. The Scottish National Party (SNP), which could play a “kingmaker” role, has also won praise for a social media strategy that helped it come within reach of winning an independence referendum last year. Adam Sharp, head of news, government and elections at Twitter in Washington, DC compared the upcoming vote to US President Barack Obama’s re-election in 2012.

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