U.S. soda makers headed for tax showdown in California

By Anjali Athavaley and Lisa Baertlein BERKELEY Calif/NEW YORK (Reuters) – No American city has passed a ballot measure raising taxes on sugary drinks, and ahead of votes Tuesday in Berkeley and San Francisco, the U.S. soda industry has been working hard to keep it that way. In Berkeley alone, the American Beverage Association and its members have spent at least $2.1 million, or about $27 per eligible voter, to fight a ballot measure that would impose a new 1-cent per ounce tax on sugary beverages that supporters say would reduce consumption and battle obesity and diabetes. …

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