What is the It Score? The It Score measures a politician’s digital influence. So far the It Score has predicted election outcomes in more that 200 races with 87% accuracy (CNBC, Yahoo! Finance, Wall Street Journal’s Market Watch). The candidate with the highest It Score is likely winning in their race. The It Score is calculated by collecting massive amounts of data from what people are doing and saying on the internet, on social networks, and in the real world. The algorithm learns like we do. When new data becomes available, it evolves to account for any new changes or predictions it made incorrectly. This allows the It Score to grow smarter over time. Below you’ll find It Scores that were calculated from data on July 12, 2012. To learn more about the It Score, check out this article by GigaOM or visit our About Us page.
Orrin Hatch seems to be out performing Scott Howell by a large margin.
Gary Herbert is currently leading in the gubernatorial race over Peter Cooke.
Rob Bishop is currently leading over Donna McAleer.
Chris Stewart is currently leading over Jay Seegmiller.
The It Scores indicate that Mia Love is leading over Jim Matheson. Love’s It Score may be undervalued considering that the National Republican Congressional Committee has reserved almost a million dollars in television advertising for her. When those ads run, we forecast a 5 point increase in Love’s It Score. Matheson has seen an increase in his It Score over the past month, but Love is still leading.
A brief glance at these It Scores suggest that if the election were held today Republicans would likely win in nearly every race in the state of Utah. The Democratic party’s greatest hope in Utah seems to lie with Jim Matheson who is facing a formidable opponent in Love.
Josh Light is a co-founder of PoliticIt.