White House seeks privacy balance in a 'Big Data' world

By Roberta Rampton WASHINGTON (Reuters) – The White House on Thursday suggested updates to laws and other measures to enhance privacy and prevent discrimination based on the data trail left by consumers on their phones and computers that companies and researchers collect and analyze. Both privacy advocates and tech groups found something to like within the 90-day “Big Data” review, led by John Podesta, a top advisor to President Barack Obama. The White House threw its support behind a legislative update to a privacy law for email, the Electronic Privacy Communications Act.

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